From time to time you might find yourself in need of getting a vector art of another companies logo. For instance, maybe you or your client is working with some top-notch clients that they want to use in a presentation or on their website.
If you are a good “googler” you know you can easily just go directly to the client sites and grab the logo off the site. Or if you have read the tip on finding transparent images with google (see tip here) you can easily find transparent pngs.
But what if you need to use these images in Print or on a larger format. The images you find on the web are 72dpi and not ok to print for digital or offset printing.
If you were to use the image you found off of a website you will find quickly that the image breaks apart. I like to use the comparison to “silly-putty”. If you have ever used “silly-putty” to pull an image of a Sunday newspaper comic off, and then you stretched it out, you’ll find it distorts the image and the larger you make it the more it becomes distorted. It’s very much the same way when you take a 72 dpi image and try to enlarge it. There just isn’t enough data there to fill in the missing gaps.
What is the best option for printing you might ask?
VECTOR art is always the best choice. Vector art is based on mathematical equations to enlarge any art without losing quality. However, it’s best to use a program like adobe illustrator or Corel draw to use the art. You should also be able to place any vector image directly into a layout program like InDesign and will be able to scale the image easily without losing resolution.
Vector art is based on mathematical equations to enlarge any art without losing quality. However, it’s best to use a program like adobe illustrator or Corel draw to modify the art. For instance, if you want to change a series of logos that are in color to black and white – I would pop open illustrator and change the colors.
You can also place any vector image directly into a layout program like InDesign and will be able to scale the image easily without losing resolution.
Here are two of my favorite resources that can help.
Seeklogo.com – Simply enter the brand or name you are looking for and hit search. You then will be shown all of the logos in their database. Click on the desired logo and it will take you to a page to offer you options for download.
brandsoftheworld.com – This site is similar to the one above. Simply put in your brand or logo name that you are looking for and click search. It will find all related logos for your search. After you select the image you like, you will be able to download a vector option.
One thing that’s important to remember you need to know that the designs and logos are intellectual property owned by the companies using them so make sure you are lawfully using any logos or brands correctly. Each of these sites has information regarding this if you have questions.